Oil Change Stickers Come Many Different Styles
Reminder stickers are a helpful tool provided by repair shops to help customers remember when to return for an oil change. These stickers also provide a general brand awareness about the preferred oil brand used by the shop or the dealership's brand. These labels come in various shapes, sizes, and materials.
Oil Stickers Printed By an Oil Sticker Printer
Some oil stickers are designed to work with an oil change printer system. These labels are sized to fit through the printer and conform to the programming provided by the printer. Extra caution must be taken with printer compatible stickers to make sure the correct label style is matched with the printer system. That will ensure the printer's programming matches the labels being used. (The programming refers to the specific information included on the label such as the date, mileage, and the type of oil used.)
The size of these stickers and the material used are all over the board. Some printer systems are designed to print landscape, with others designed to print portrait. The most common material is clear static cling, but some printer systems like the SmartPrint are designed to work with both static and low-tac vinyl materials.
Common Oil Reminder Sticker Materials
Static cling stickers dominate the market for oil labels. This material comes in clear and white and sticks to the inside window using static electricity. This force is generated by the ultra-smooth glass combined with the smooth surface of the static cling. This material is preferred due to it being easily removed at the time of service.
Low-tac adhesive materials are commonly used in colder climates where static cling struggles to "adhere" to windows because of the cold temperatures. The great benefit of of low-tac adhesive materials is the lack of adhesive reside left behind after the service period is up. Ideally these materials will remove from custom windshields with little effort and no clean up.
BOPP (polypropylene) materials are used as a non-traditional labels option. One key disadvantage to BOPP labels is the adhesive is rarely designed to work well on glass windshields. These labels will leave a black, sticky residue and must be removed with a solvent adhesive remover.
Paper labels can be used as an alternative to static cling or low-tac vinyl, but these labels don't hold up well to the elements. Once they are wet, the ink easily runs off the label and becomes unreadable. While cheap, these stickers can reflect poorly on the shops who use them.
Traditional Size of Oil Change Stickers
The most basic oil change sticker is a clear static label, about 1.5" by 2.5" in size, with basic information such as the type of oil used and a mileage reminder listed. These stickers can be either handwritten or printed in black ink using a specialized printer system. The static cling material is perfect for these reminder stickers because the short time period of use (about 3-6 months) means no sticky residue has to be removed after each service.
The traditional stickers generally have a brand featured prominently at the top of the sticker. This branding space is valuable real estate to create oil brand loyalty or to encourage return service for automotive repair shops.
White Low-Tac Stickers
Performing the same function as the traditional stickers, low-tac stickers were developed for automotive shops who wanted to make sure the sticker stuck to the window a little stronger than traditional static cling. Like the static stickers, these stickers are applied to the inside of the glass so it's visible to the driver at all times.
In order to take advantage of every inch of advertising space, oil brands and large franchise chains started using double-sided oil change stickers. These stickers use the dead space on the back of the sticker to reinforce the preferred brand of oil or service center. The extra branding real-estate costs a little extra, but considering it's only a couple pennies per oil change of expense, many brands find it to be a wise investment.
OILabel.com provides an extensive selection of each style of oil change sticker. If you would like to learn more about the products we offer, please visit the links below.
Oil Change Stickers: https://oilabel.com/oil-change-stickers
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